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Strategy in the News: Lasso and Lascaux
LASSO Well-regarded author Patricia O’Brien had produced 5 novels. But her last one hadn’t sold well, and her Simon & Shuster editor declined to publish her new one, “The Dressmaker”. A dozen more publishers also rejected the efforts of her well-known literary agent, Esther Newberg, to secure a contract for the book. What was going on? Turns out O’Brien’s book was being rejected because her numbers had been lowered in Nielsen BookScan, a book sales tracking service, as a result of the performance of her most recent book. And the publishing house editors were making their publishing decisions based on … Continue reading